Castelle is proud to announce the launch of its latest interactive marketing asset, the custom Draping Tool. Available to consumers and Castelle retail partners, this tool offers the ability to customize any collection piece within the entire handcrafted outdoor furnishings brand with thousands of options in a virtual and printed format.
“The introduction of sophisticated marketing tools to create a better selling environment for our customers and retail partners is a primary goal for Castelle,” said Derek Ritzel, president and CEO, Castelle. “This interactive draping tool works at the heart of what defines Castelle; our customization capabilities. With its ability to provide a visual image of the product with custom selections during the research or ordering stage, this tool will allow for more informed decisions and ultimately greater satisfaction.”
Within each of Castelle’s collections, a cushion dining chair, a sling dining chair or a loveseat are presented for the draping function. Through the online tool and its interactive capabilities, users will be able to create an image of the furnishings customized by selecting from over 1,000 possible combinations of desired fabrics and finishes. The easy to use tool can be accessed from anywhere including mobile devices.
Finished product images created with the tool can be printed and emailed. If creating the custom image from home or on a mobile device, the user also will be able to access information about a retailer for the product near them. No login is required for use of the tool as the drape function will be available directly from any collection page within the Castelle website. (www.castelleluxury.com)